Winter 2021 Start Smart Seminar for Entrepreneurs [Virtual]
This interactive virtual seminar runs for 4 weeks and is held Monday & Thursday evenings from 5:30 PM EST – 7:30 PM EST, followed by a one hour workshop at Noon the following day, from February 22, 2021 – March 22, 2021 (unless otherwise noted).
Winter 2021Start Smart Seminar for Entrepreneurs [Virtual]
The seminar runs for 4 weeks and is held Monday & Thursday evenings from 5:30 PM EST – 7:30 PM EST, followed by a one hour workshop at Noon the following day, from February 22, 2021 – March 22, 2021 (unless otherwise noted).
Entrepreneurs must sign up for all seminar dates to reap the full benefits of the content.
Start Smart is an interactive virtual seminar for entrepreneurs who are serious about launching a startup. CEOs, successful entrepreneurs, and others who’ve seen and done it all before are invited guest speakers and an integral component of the learning experience!
The seminar is presented in partnership with MIT Enterprise Forum Cambridge. Questions feel free to send an email.
AGENDA
Seminar #1: February 22 – 5:30 PM – 7:30 PM: Who is Your Customer?
Seminar #1.1 (Optional) February 23 – Noon – 1:00 PM: More on Who is Your Customer?
Seminar #2: February 25 – 5:30 PM – 7:30 PM: What is Your Value Proposition & Competitive Position?
Seminar #2.1 (Optional): February 26 – Noon – 1:00 PM: More on What is your Value Proposition & Competitive Position?Seminar #3: March 1 – 5:30 PM – 8:30 PM: Legal Issues for Startups
Seminar #4: March 4 – 5:30 PM – 7:30 PM: Pitching (Investors, Partners, and Customers)
Seminar #4.1 (Optional): March 5 – Noon – 1:00 PM: More on Pitching
Seminar #5: March 8 – 5:30 PM – 7:30 PM: Determining Your Go to Market Strategy
Seminar #5.1 (Optional): March 9 – Noon – 1:00 PM: More on Determining Your Go to Market Strategy
Seminar #6: March 11 – 5:30 PM – 7:30 PM: How Will Your New Venture Make Money?
Seminar #6.1 (Optional): March 12 – Noon – 1:00 PM: More on How Will Your New Venture Make Money?
Seminar #7: March 15 – 5:30 PM – 8:30 PM: How do you Design & Build Your Product/Service?
Seminar #7.1 (Optional): March 16 – Noon – 1:00 PM: More on on How do you Design & Build Your Product/Service?
Seminar #8: March 18 – 5:30 PM – 7:30 PM: Raising Capital
Seminar #8.1 (Optional): March 19 – Noon – 1:00 PM: More on Raising Capital
Seminar #9: March 22 – 5:30 PM – 8:30 PM: Practice Pitch Session
REGISTER NOW
USE [CASE SENSITIVE] CODE: MITEFCTSSM20
For the member price ($585)!
The registration link will redirect you to
MIT Enterprise Forum Cambridge’s
event registration system.
DETAILS
Please Note: All seminar times are EST
Seminar #1: Who is Your Customer? February 22 – 5:30 PM – 7:30 PM
Attendees will learn about company purpose and mantra, selecting a beachhead market, defining an end-user profile, and estimating a total addressable market.
Seminar #1.1 (Optional): More on Who is Your Customer? February 23 – Noon – 1:00 PM
Seminar #2: What is Your Value Proposition & Competitive Position? February 25 – 5:30 PM – 7:30 PM
Attendees will learn about quantifying the value proposition of their offering to their target market and charting their competitive position.
- Speaker: Melissa Pegus, Head of Revenue, diff
Seminar #2.1 (Optional): More on What is Your Value Proposition & Competitive Position? February 26 – Noon – 1:00 PM
- Speaker: Melissa Pegus, Head of Revenue, diff
Seminar #3: Legal Issues for Startups: March 1 – 5:30 PM – 8:30 PM
Attendees will learn what they need to know about startup legal issues in the areas of corporate law, employment, intellectual property, and financing.
- Led by: Troutman Pepper
Seminar #4: Pitching (Investors, Partners, and Customers): March 4 – 5:30 PM – 7:30 PM
Attendees will actively work on their pitches; which can be used to achieve many goals; raising money, closing a sale, securing a partnership, and recruiting employees.
Seminar #4.1 (Optional): More on Pitching: March 5 – Noon – 1:00 PM
Seminar #5: Determining Your Go to Market Strategy: March 8 – 5:30 PM – 7:30 PM
Attendees will consider how their target market customers will acquire their product/services.
Seminar #5.1 (Optional): More on Determining Your Go to Market Strategy: March 9 – Noon – 1:00 PM
Seminar #6: How Will Your New Venture Make Money? March 11 – 5:30 PM – 7:30 PM
Attendees will consider their business model and its alignment with target market buying behavior.
Seminar #6.1 (Optional): More on How Will Your New Venture Make Money March 12 – Noon – 1:00 PM
Seminar #7: How do you Design & Build Your Product/Service? March 15 – 5:30 PM – 8:30 PM
Attendees will consider all key assumptions underlying their business model / go to market strategy in defining a minimum viable product with which to test market acceptance/preference.
Seminar #7.1 (Optional): More on How do you Design & Build Your Product/Service? March 16 – Noon – 1:00 PM
Seminar #8:Raising Capital: March 18 – 5:30 PM – 7:30 PM
Attendees will examine techniques for successfully raising capital from a variety of sources because while it’s possible to build a business without capital, but it may be much easier with it.
Seminar #8.1 (Optional): More on Raising Capital: March 19 – Noon – 1:00 PM
Seminar #9: Practice Pitch Session: March 22 – 5:30 PM – 8:30 PM
Attendees will have time to present their company pitch deck. Each presentation will be followed by feedback from the class and other invited guests.
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