Fall 2020 Start Smart Seminar for Entrepreneurs [Virtual]

 

The virtual seminar runs for 4 weeks and is held Monday & Thursday evenings from 5:30 PM EST – 8:30 PM EST from September 28, 2020 – October 29, 2020 (unless otherwise noted).
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Fall 2020 Start Smart Seminar for Entrepreneurs [Virtual]

The seminar runs for 4 weeks and is held Monday & Thursday evenings from 5:30 PM EST – 8:30 PM EST from September 28, 2020 – October 29, 2020 (unless otherwise noted).

Start Smart is an interactive virtual seminar for entrepreneurs who are serious about launching a startup. CEOs, successful entrepreneurs, and others who’ve seen and done it all before are invited guest speakers and an integral component of the learning experience!

The seminar is highly recommended for the concept, pre-funded, and startup stage Founder who needs to define and/or refine their company’s target market, product positioning, business model, and go to market strategy.


Not sure about this program? 

Register for an info session, on Wednesday, September 23 from 5:00 PM – 6:00 PM to chat with some of the instructors to learn more!


 

The seminar runs for 4 weeks and is held Monday & Thursday evenings from 5:30 PM EST – 8:30 PM EST from September 28, 2020 – October 29, 2020 (unless otherwise noted).

Entrepreneurs must sign up for all seminar dates to reap the full benefits of the content.

Each attendee receives a digital copy of Bill Aulet’s ‘Disciplined Entrepreneurship’ and access to the Disciplined Entrepreneurship Toolbox with their registration fee as well as Start Smart instructor Michael Burtov’s new book “The Evergreen Startup

Why Take This Seminar?

  • Learn What it REALLY Takes. Get insights on how to prep your startup for rapid growth. Define and/or refine your company’s target market, product positioning, business model, and go to market strategy.
  • Build a Lifetime CEO Network. The other attendees are a natural source of an in-the-trenches peer-group + we connect attendees and instructors via slack to continue the conversations beyond the seminars.
  • Expert & Peer Feedback. Bring exercises you have completed to each seminar, discuss your results, and receive expert and peer feedback on how to make improvements.
  • Create and/or Refine Your Pitch.  Your pitch will be suitable for potential investors, clients, recruits, and partners.

The seminar is presented in partnership with MIT Enterprise Forum Cambridge. Questions feel free to send an email.

AGENDA

Seminar 1 – Monday, September 28 , 2020, 5:30 – 8:30 pm
Seminar 2 – Thursday, October 1,  2020, 5:30 – 8:30 pm
Seminar 3 – Monday, October 5, 2020, 5:30 – 8:30 pm
Seminar 4 –Thursday, October 8, 2020, 5:30 – 8:30 pm
Seminar 5 – Thursday, October 15, 2020,  5:30 – 8:30 pm
Seminar 6 – Monday, October 19, 2020, 5:30 – 8:30 pm
Seminar 7 – Thursday, October 22, 2020, 5:30 – 8:30 pm
Seminar 8 – Monday, October 26, 2020, 5:30 – 8:30 pm
Seminar 9 – Thursday, October 29, 2020,  5:30 – 8:30 pm

LOCATION

Virtual!

REGISTER NOW

USE [CASE SENSITIVE] CODE: MITEFCTSSM20
For the member price ($585)!

The registration link will redirect you to
MIT Enterprise Forum Cambridge’s
event registration system.

DETAILS

Seminar 1 – Monday, September 28 , 2020, 5:30 – 8:30 pm
Who is Your Customer?

Attendees will learn about company purpose and mantra, selecting a beachhead market, defining an end-user profile, and estimating a total addressable market.

  • Speaker: Mike Grandinetti, CMO/Chief Strategy Exec, Innovation & Entrepreneurship

Seminar 2 – Thursday, October 1,  2020, 5:30 – 8:30 pm
What is your Value Proposition  & Competitive Position?

Attendees will learn about quantifying the value proposition of their offering to their target market and charting their competitive position.

Seminar 3 – Monday, October 5, 2020, 5:30 – 8:30 pm
Legal Issues for Startups

Attendees will learn what they need to know about startup legal issues in the areas of corporate law, employment, intellectual property and financing.

Seminar 4 – Thursday,  October 8, 2020,   5:30 – 8:30 pm
The Art of Pitching (Investors, Partners, and Customers)

Attendees will actively work on their pitches; which can be used to achieve many goals; raising money, closing a sale, securing a partnership, and recruiting employees.

Seminar 4.1 (Optional) – October 9 – 12:00 PM – 1:00 PM
More Pitching!

No seminar on Monday, October 12, Indigenous Peoples’ Day

Seminar 5 –  Thursday, October 15, 2020,  5:30 – 8:30 pm
Determining Your Go to Market Strategy

Attendees will consider how their target market customers will acquire their products/services.

Seminar #5.1 (Optional) – October 16 – 12:00 PM – 1:00 PM
More on Go to Market Strategies!

Seminar 6 –  Monday,  October 19, 2020, 5:30 – 8:30 pm
How do you Design & Build Your Product/Service?

Attendees will consider all key assumptions underlying their business model / go to market strategy in defining a minimum viable product with which to test market acceptance/preference.

  • Speaker: Barbara Finer, COO/CMO for Growth-oriented Tech Companies

Seminar 7 – Thursday, October 22, 2020, 5:30 – 8:30 pm
How Will Your New Venture Make Money?

Attendees will consider their business model and its alignment with target market buying behavior.

Seminar 8 – Monday, October 26, 2020, 5:30 – 8:30 pm
The Art of Raising Capital

Attendees will examine techniques for successfully raising capital from a variety of sources because while it’s possible to build a business without capital, but it may be much easier with it.

Seminar 8.1 (Optional) – October 27 – 12:00 PM – 1:00 PM
More on Raising Capital!

Seminar 9 – Thursday, October 29, 2020,  5:30 – 8:30 pm
Practice Pitch Session

Attendees will have time to present their company pitch deck. Each presentation will be followed by feedback from the felllow seminar participants and other invited guests.

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