Fall 2020 Start Smart Seminar for Entrepreneurs [Virtual]
The virtual seminar runs for 4 weeks and is held Monday & Thursday evenings from 5:30 PM EST – 8:30 PM EST from September 28, 2020 – October 29, 2020 (unless otherwise noted).
Fall 2020 Start Smart Seminar for Entrepreneurs [Virtual]
The seminar runs for 4 weeks and is held Monday & Thursday evenings from 5:30 PM EST – 8:30 PM EST from September 28, 2020 – October 29, 2020 (unless otherwise noted).
Start Smart is an interactive virtual seminar for entrepreneurs who are serious about launching a startup. CEOs, successful entrepreneurs, and others who’ve seen and done it all before are invited guest speakers and an integral component of the learning experience!
The seminar is presented in partnership with MIT Enterprise Forum Cambridge. Questions feel free to send an email.
AGENDA
Seminar 1 – Monday, September 28 , 2020, 5:30 – 8:30 pm
Seminar 2 – Thursday, October 1, 2020, 5:30 – 8:30 pm
Seminar 3 – Monday, October 5, 2020, 5:30 – 8:30 pm
Seminar 4 –Thursday, October 8, 2020, 5:30 – 8:30 pm
Seminar 5 – Thursday, October 15, 2020, 5:30 – 8:30 pm
Seminar 6 – Monday, October 19, 2020, 5:30 – 8:30 pm
Seminar 7 – Thursday, October 22, 2020, 5:30 – 8:30 pm
Seminar 8 – Monday, October 26, 2020, 5:30 – 8:30 pm
Seminar 9 – Thursday, October 29, 2020, 5:30 – 8:30 pm
LOCATION
Virtual!
REGISTER NOW
USE [CASE SENSITIVE] CODE: MITEFCTSSM20
For the member price ($585)!
The registration link will redirect you to
MIT Enterprise Forum Cambridge’s
event registration system.
DETAILS
Seminar 1 – Monday, September 28 , 2020, 5:30 – 8:30 pm
Who is Your Customer?
Attendees will learn about company purpose and mantra, selecting a beachhead market, defining an end-user profile, and estimating a total addressable market.
- Speaker: Mike Grandinetti, CMO/Chief Strategy Exec, Innovation & Entrepreneurship
Seminar 2 – Thursday, October 1, 2020, 5:30 – 8:30 pm
What is your Value Proposition & Competitive Position?
Attendees will learn about quantifying the value proposition of their offering to their target market and charting their competitive position.
- Speaker: Melissa Pegus, Head of Revenue at diff
Seminar 3 – Monday, October 5, 2020, 5:30 – 8:30 pm
Legal Issues for Startups
Attendees will learn what they need to know about startup legal issues in the areas of corporate law, employment, intellectual property and financing.
- Speaker: John S. Harmon, Ph.D., Associate, Wolf Greenfield
- Speaker: Kim Kramer, Corporate Attorney, McLane Middleton
Seminar 4 – Thursday, October 8, 2020, 5:30 – 8:30 pm
The Art of Pitching (Investors, Partners, and Customers)
Attendees will actively work on their pitches; which can be used to achieve many goals; raising money, closing a sale, securing a partnership, and recruiting employees.
- Speaker: Michael Burtov, Founder & CEO, GeoOrbital
Seminar 4.1 (Optional) – October 9 – 12:00 PM – 1:00 PM
More Pitching!
- Speaker: Michael Burtov, Founder & CEO, GeoOrbital
No seminar on Monday, October 12, Indigenous Peoples’ Day
Seminar 5 – Thursday, October 15, 2020, 5:30 – 8:30 pm
Determining Your Go to Market Strategy
Attendees will consider how their target market customers will acquire their products/services.
- Speaker: David McFarlane, President, TCH Services
Seminar #5.1 (Optional) – October 16 – 12:00 PM – 1:00 PM
More on Go to Market Strategies!
-
- Speaker: David McFarlane, President, TCH Services
Seminar 6 – Monday, October 19, 2020, 5:30 – 8:30 pm
How do you Design & Build Your Product/Service?
Attendees will consider all key assumptions underlying their business model / go to market strategy in defining a minimum viable product with which to test market acceptance/preference.
- Speaker: Barbara Finer, COO/CMO for Growth-oriented Tech Companies
Seminar 7 – Thursday, October 22, 2020, 5:30 – 8:30 pm
How Will Your New Venture Make Money?
Attendees will consider their business model and its alignment with target market buying behavior.
- Speaker: Andrew Gordon, Founder, and CEO, DealerScience
Seminar 8 – Monday, October 26, 2020, 5:30 – 8:30 pm
The Art of Raising Capital
Attendees will examine techniques for successfully raising capital from a variety of sources because while it’s possible to build a business without capital, but it may be much easier with it.
- Speaker: Michael Burtov, Founder & CEO, GeoOrbital
Seminar 8.1 (Optional) – October 27 – 12:00 PM – 1:00 PM
More on Raising Capital!
-
- Speaker: Michael Burtov, Founder & CEO, GeoOrbital
Seminar 9 – Thursday, October 29, 2020, 5:30 – 8:30 pm
Practice Pitch Session
Attendees will have time to present their company pitch deck. Each presentation will be followed by feedback from the felllow seminar participants and other invited guests.
SUBSCRIBE
Enter your email address and subscribe to our program announcements.