DETAILS
Please Note: All seminar times are EST
Seminar #1: Who is Your Customer?
Attendees will learn about company purpose and mantra, selecting a beachhead market, defining an end-user profile, and estimating a total addressable market.
Seminar #1.1 (Optional): More on Who is Your Customer?
Seminar #2: What is Your Value Proposition & Competitive Position?
Attendees will learn about quantifying the value proposition of their offering to their target market and charting their competitive position.
Seminar #2.1 (Optional): More on What is Your Value Proposition & Competitive Position?
Seminar #3: Legal Issues for Startups
Attendees will learn what they need to know about startup legal issues in the areas of corporate law, employment, intellectual property, and financing.
Seminar #4: Pitching (Investors, Partners, and Customers)
Attendees will actively work on their pitches; which can be used to achieve many goals; raising money, closing a sale, securing a partnership, and recruiting employees.
Seminar #4.1 (Optional): More on Pitching
Seminar #5: Determining Your Go to Market Strategy
Attendees will consider how their target market customers will acquire their product/services.
Seminar #5.1 (Optional): More on Determining Your Go to Market Strategy
Seminar #6: How Will Your New Venture Make Money?
Attendees will consider their business model and its alignment with target market buying behavior.
Seminar #6.1 (Optional): More on How Will Your New Venture Make Money
Seminar #7: How do you Design & Build Your Product/Service?
Attendees will consider all key assumptions underlying their business model / go-to-market strategy in defining a minimum viable product with which to test market acceptance/preference.
Seminar #7.1 (Optional): More on How do you Design & Build Your Product/Service?
Seminar #8:Raising Capital
Attendees will examine techniques for successfully raising capital from a variety of sources because while it’s possible to build a business without capital, but it may be much easier with it.
Seminar #8.1 (Optional): More on Raising Capital
Seminar #9: Practice Pitch Session
Attendees will have time to present their company pitch deck. Each presentation will be followed by feedback from the class and other invited guests.