Ira Yellen, APR, Fellow PRSA
He has worked with Fortune 500 companies to 2 person start-ups by providing marketing communications, public relations, social media, public policy and advocacy for business-to-business, non-profit, and educational institutions. He has developed strategic initiatives for companies in high technology, precision manufacturing, insurance, healthcare, transportation, and financial services.
With a background in public relations, marketing, and design for over 35 years, Ira Yellen has overseen through his firm, First Experience Communications (FEC), a wide range of public relations and marketing communications projects and provide strategic counsel for clients ranging from Fortune 500 companies to non-profit organizations. Clients include: Deloitte & Touche, LLP; Connecticut Association of Nonprofits, Connecticut Primary Care Association, Statue of Liberty/Ellis Island Centennial Commission: Harold Leveer Cancer Center, Laidlaw Transit, Inc.; ADVO, Inc.; CIGNA; Connecticut Community College System; University of Connecticut; Charter Oak College; Hartford Hospital; United Healthcare; and Hartford Foundation for Public Giving.
During the past 15 years, he has concentrated in providing professional services to health care organizations (hospitals, cancer centers, community health centers, and state agencies) on integrated marketing strategies, online marketing, and branding, and has advised home care agencies on Internet strategies that help them find new clients and recruit staff.
He has counseled and provided professional services to health care organizations (hospitals, cancer centers, community health centers, and state agencies) on integrated marketing strategies, online marketing, and branding, and has advised home care agencies on Internet strategies that help them find new clients and recruit staff. A baby boomer who was a family caregiver for his mother and became frustrated in finding home care options for his mother and realizing many other families are experiencing the same thing, he decided to create an online family caregiver toolkit that would help others become discerning consumers of home care services. Ira created The Aging in Place Essential Toolkit™ to help family caregivers who search online to seek out information to assist them in taking care of a loved one.